The platform is very developed, which makes it a tool of choice with many advantages. Here are the most important.
A very strong popularity
As I said above, Instagram is so popular that it is now more interesting to develop yourself on it than on Twitter for example.
If the platform is used every day by millions of users, it is because it understands their needs and offers them exactly what they need in a fast and ergonomic way.
It offers you all the essential features to communicate with users. You can interact directly with your community to have closer contact and increase the notoriety of your company!
A very high commitment
Users of the social network express themselves a lot. Whether in the form of likes, comments or posts, Instagram Goread.io has the best engagement rate of all social networks!
Interacting with your audience and your followers is very easy. Since engagement is very high, marketing strategies are more effective in endowing them.
Hashtags are very popular and allow you to generate user content, ideal for improving your credibility on the platform and further increasing your engagement rate!
Finally, Instagram ads generate better engagement than Facebook ads. This means more clicks, therefore more traffic and more sales or quote requests!
A powerful brand image
Instagram is a very visual platform that allows you to create real branding for your business.
These are several publications which, put in an orderly way, give a coherent rendering directly accessible on the account profile!
Embark your followers in your business thanks to Instagram stories. It’s another way to build trust with your community.
Essential marketing tools
Instagram gives all business profiles different tools and features to understand your audience and get a more accurate view of the scope of a decision made.
To access all this, the social network provides a very popular feature, Instagram statistics.
In a few clicks, you can access a whole bunch of metrics related to your content, activity on your profile (visits, clicks to the site) and your audience (location, age, gender, etc.).
This tool is more important than it will allow you to create a persona of your community to adjust your Instagram publications and target the right people.
The post promotion tool that is integrated with Facebook Ads makes it possible to launch very powerful advertising campaigns throughout the Facebook Audience Network.
Other tools exist for you to grow your business on Instagram. In particular – only in the United States for the moment – to directly identify your products on your publications.
Top to promote your products in a way that fits perfectly into users’ news feed.
A highly developed influencer marketing
Influencer marketing (or influence marketing) is a new type of marketing with a strong presence on Instagram.
The principle is to contact influencers to promote your products or services. There are several categories depending on the audience.
There are thousands of them on the Goread options. Most are open to partnerships and have fully understood the challenge of this new marketing.
Smaller influencers are often underestimated by companies but they often ask for little and sometimes nothing.
Unlike the biggest influencers where you will need to have a larger budget.